Fabergé, the Russian jeweler known for its jewel-encrusted Easter eggs, selected Parisian artist-jeweler Frederic Zaavy to create an initial collection of 100 items at his studio in Paris. The collection uses hundreds or thousands of tiny gems on each piece to create mosaic effects on rings, brooches, earrings and necklaces. The collection ranges from $58,000 to $10 million. Featured here is one of Tatiana Fabergé’s favorite pieces in the collection, a $335,000 Fire Bird Brooch. Though it took 92 years for this privately-held group to cross its boundaries, the group has hit the right spot by targeting the high-end clientele through the web.

Fabergé took a calculated risk to enter the jewelry market which has been badly hit in the recession, with a new management and design team that includes Mark Dunhill, former president of Alfred Dunhill, a leather and accessories maker owned by the Swiss luxury goods company Richemont, Frédéric Zaavy, Frederic Zaavy along with a group of investors led by the British private-equity firm Pallinghurst Resources, to revive the brand by investing in the collection then investing in strings of luxury boutiques unlike the market leaders the brand is competing with aka Bulgari, Tiffany and Cartier. "If you are thinking of spending $1 million for a bracelet, why not have the designer come out to you and show it to you on your yacht?" Dunhill said.