The Daniel Swarovski collection is celebrating its 20^th anniversary this year, and to commemorate the occasion, 20 new bag designs and 20 new pieces of jewelry have been added to the brand’s high-end collection of Swarovski accessories. The new collection highlights the advancements in crystal technology, with innovative applications of the famed crystals. This season, 1920's art deco design inspired the look and feel of the pieces, from the vintage-looking styles of the delicate evening bags to the deco patterns used for the crystal settings. And in a nod to the changing demands of red carpet walking clients, the bags are now slightly larger to accommodate their number one purse accessory: the Blackberry.

Swarovski's signature jewelry collection for autumn/winter 2009/10, "Nature Reloaded", follows the nature-oriented theme started for spring with "Super Nature". For this collection, Swarovski took a trip to an enchanted forest with wooden pendants embedded with crystals, to mushroom-shaped charms to smoky hues of plum, forest green and black crystal. Other key looks include serpent bangles and necklaces and Swarovski's unofficial mascot characters, Erika and Elvis, re-imagined as a butterfly and a bumblebee, respectively.